Today’s consumer is discriminating and demands excellent service. If your company doesn’t deliver, they will let the entire world know about it. What do you do to manage a negative perception and boost your on-line reputation? If your business is in an area with low foot traffic, doesn’t have an online presence or have a bad reputation due to some negative reviews, how can you entice customers to go out of their way to find your store?
While the summer season does not officially begin until June 21, Memorial Day weekend often begins the summer rush as students are let out of school and families begin their summer vacations. Longer days, higher temperatures, and hungry tourists provide the perfect mix of profit opportunity for your frozen yogurt store. Take advantage of the holiday weekend and honor those who died in active military service with these ideas:
Spring is here and its time to get your store ready for hotter weather and more customers. While frozen yogurt is a treat that many like to enjoy year round, you have a great opportunity in spring to attract new customers looking for a cool treat. Make sure that you are setting your store apart from competing frozen yogurt and ice cream shops in your area by following these tips:
The frozen yogurt industry varies when it comes to brand loyalty. Many times customers will go wherever is most convenient or is in the most popular location. One way to increase customer retention is through loyalty programs. Most frozen yogurt shops have them but they aren’t always effective. Here are some important factors to look at when evaluating your loyalty program: